E2E Spotlight
The Edge-2-Edge Spotlight format is an immersive ad design that scrolls seamlessly inline with content on Yahoo's publishers. Sporting an 8:9 ratio, it's an ideal platform for displaying a 16:9 video stacked on top of the end-frame.
Available Features
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720 x 810 | 200 KB |
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720 x 405 | 200 KB |
| Video | MP4 or WebM | 1920 x 1080 or 720 x 405 (16:9) | 2.1 MB |
| Video Poster | JPG or PNG | 1920x1080 or 720x405 | 100 KB |
Static Image
- Should contain logo, copy, CTA
- Image can be repurposed for the E2E Horizon (mobile) Video static asset.
Video
- Video will autoplay and then resolve to the video poster. Max video length: 15s
Video Poster
- A video poster is a static preview image displayed after video completion
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720 x 810 | 200 KB |
Carousel Images
- 2-6 images
- Option to display carousel dot indicators or arrows
- The 720x810px carousel images be repurposed for the E2E Horizon (desktop) Multi-Tile carousel images.
- Either embed the Logo and CTA within each image individually, or include them in the Overlay asset (see below)
Choose a color mode:
Light Mode - Ideal for light toned assets that require dark UI elements.
Dark Mode - Ideal for dark toned assets that require light UI elements.
Custom Color Mode - Provide hex colors for the following UI elements:
General
- Must be site-served, 3rd party ad serving is not allowed for this ad format
Screen Support:
- Mobile
Back-Up Static:
- Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript)
- 8:9 / 720x810 static png
Animation
- Autoplay: 15 seconds max
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.