E2E Lighthouse
The Edge-2-Edge Lighthouse format is a fully immersive ad design that seamlessly scrolls inline with content across Yahoo's publishers. Featuring a 9:16 ratio it fills the mobile screen, providing the perfect landscape for showcasing vertical videos or a product carousel. The Edge-2-Edge Lighthouse format is ready to align with and deliver on your specific KPIs.
Available Features
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720x1280 or 1080x1920 | 200 KB |
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720 x 875 | 200 KB |
| Video | MP4 or WebM | 1920x1080 or 720x405 (16:9) | 2.1 MB |
| Video Poster | JPG or PNG | 1920x1080 or 720x405 | 100 KB |
Static Image
- Should contain logo, copy, CTA
Video
- Video will autoplay and then resolve to the video poster. Max video length: 15s
Video Poster
- A video poster is a static preview image displayed after video completion.
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Video | MP4 or WebM | 1920 x 1080 or 720 x 405 (16:9) | 2.1 MB |
Static Image
- Should contain logo, copy, CTA
Video
- Video will autoplay and then resolve to the Static Image. Max video length: 15s
- Best Practice: Include CTA and logo on as many frames as possible embedded within the video.
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Overlay (optional) | PNG | 720 x 1280 | 100 KB |
| Static Image (optional) | JPG or PNG | 720 x 1280 | 200 KB |
Carousel Images
- 2-6 images
- Option to display carousel dot indicators or arrows
- Either embed the logo and CTA within each image individually, or include them in the Overlay asset (see below)
Choose a color mode:
Light Mode - Ideal for light toned assets that require dark UI elements.
Dark Mode - Ideal for dark toned assets that require light UI elements.
Custom Color Mode - Provide hex colors for the following UI elements:
General
- Must be site-served, 3rd party ad serving is not allowed for this ad format
Screen Support:
- Mobile
Back-Up Static:
- Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript)
- 9:16 / 1080x1920 or 720x1280 static png
Animation
- Autoplay: 15 seconds max
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.