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Build your brand with premium display banners on mobile. These ads deliver a richer experience to the user than traditional standard banners. They can include video, interactive content, dynamic data and expansion to offer more real estate.

Demos

Deliverables

Ad componentsFile typeDimensionsMax file size
Initial File Load HTML, CSS, JS, JPG, PNG, SVG 728 x 90150 KB
Host-Initiated Subload HTML, CSS, JS, JPG, PNG, SVG 728 x 90300 KB
Host-Initiated Video MP4 and WebM 728 x 901.1 MB
User-Initiated File Load HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM 728 x 902.2 MB
Expandable File Load HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM 728 x 5002.2 MB
Backup/Static Image JPG or PNG728 x 90150 KB

Available Features

See Demos

Customizable. Reach out to the internal creative team to learn more about capabilities.

See Demos

Amplify your message with direct social sharing functionality across Twitter.

See demos

Data points

  • Hour
  • Minute
  • Second
  • AM/PM
  • Day of Week

Layout

  • Countdown placement & formatting are customizable

Copy Options

  • Customizable

Required Deliverables

  • Start and end dates of countdown
  • Start and end time of countdown (including timezone)
  • Backup logic for instances when location/time data is not available.

Notes

  • Supported across all time zones.
  • Leverages the user's clock (with IP-lookup as backup) to determine time.
  • Countdown clocks should only auto-animate the “seconds” for up to :15, per standard ad spec guideline. Can request an ad policy exception to have countdown animate indefinitely, as long as it is not too flashy or distracting.
  • DSP and Reserved Ad Server support any time of day/countdown functionality.

Option 1: Client’s API Services (recommended)

What is it? Connects the creative directly to the client’s database. The client will hold the data.

What do we need from the client? Documentation on how to access and use their API. Each API is unique and we need a key on how to access it and which endpoints we’ll be referencing for our creative specifically.

Can PII information be used? Yes

Option 2: HTTP POST Method

What is it? Appends the form-data inside the body of the HTTP request and sends it to the client’s endpoint/server.

What do we need from the client? 1)The endpoint url 2) An example of the data that should be sent to that endpoint (i.e., a sample object). 3) Confirmation that this endpoint is able to accept data from client-side communication (no server-server authorization tokens)

Can PII information be used? Yes

Option 3: HTTP GET Method

What is it? Appends the form-data to the URL query string and sends it to the client’s server upon submission.

What do we need from the client? The parameters that go into the url and what their expected values should be.

Can PII information be used? No

NOTE: A disclaimer on all creative is required. Additionally, creative must be approved by Yahoo Ad Policy prior to launch.

Required Elements

Image

  • File Types: JPG, GIF, PNG (Equirectangular)
  • 2:1 aspect ratio (2048x1024 minimum)
  • Up to 2MB

Auto-initiated Video

  • A 15-second autoplay video: 1280x720 Equirectangular MP4 Video up to 2MB (Polite Load)
  • Audio on user click

User Initiated Video

  • Unlimited video play ** User-Initiated Video: 1280x720 Equirectangular MP4 Video up to 10MB.
  • Audio on user click
    • Up to 2-6 touchpoints
    • Include CTA
    • Avoid putting price or inventory that could change

    NOTE: Expand feature is currently disabled for the following right rail ad sizes serving via DSP across Yahoo O&O publishers: 300x250, 300x600 and 160x600.

    Functionality

    • Expansion is optional
    • Only permitted upon user interaction with the ad via click or tap (rollover expansion not allowed)

    Call-To-Action

    • Must be clearly defined

    Visit our Dynamic ads hub for detailed spec information about the following dynamic creative features:

    • Weather, Pollen, Air Quality & UV Index
    • Feeds
    • Audience Segments
    • Location
    • Time of Day & Countdown
    • Contextual
    • Demographics

    Source File Settings (In-Player):

    Preferred frame sizes of 640x360 (or higher) for 16:9 video or 640x480 (or higher) for 4:3 video to maintain uniform video quality. The following settings are meant as a guideline for a good compromise of quality versus file size (feel free to increase bandwidth to increase quality).

    Length: Autoplay = 15 seconds max; User-initiated = unlimited (Note: See max file weights under "Deliverables" above)

    Format: MOV preferred, MP4

    Frame Rate: 24+ fps

    Key Frames: Every 24 frames

    Rate Control Mode: Multi-pass

    Audio Codec: AAC, 128 kbps, 44 kHz, stereo

    Audio is muted by default; Audio is permitted upon user interaction with the ad

    Minimum Bitrate, Video Bitrate, Frame Size:

    1500 kbps, 1372 kbps, 480x360

    1500 kbps, 1372 kbps, 480x270

    Preferred Bitrate, Video Bitrate, Frame Size:

    1200 kbps, 1072 kbps, 640x480

    1200 kbps, 1072 kbps, 640x360

    Ad componentsFile typeDimensionsMax file size
    Pattern (Selected by Yahoo Creative Studio, Ads Team)———
    CTA Copy/Graphic (e.g. “scan now” or “get offer”)———
    Hex Color (e.g. Yahoo purple: #430297)———
    Background Color (Choose light or dark configuration)———
    Font Type (No customization allowed)———
    (Optional) Brand LogoPNGUp to 20% of the code’s center5 MB

    Creative Best Practices

    • Clear & Concise CTA: Provide users with a clear benefit or incentive to scan. (i.e. "Scan to win", "Scan to enter" etc.)
    • Cohesive Messaging: Try to focus on one key message in the creative experience.
    • Large QR Code: Increased size of QR Code generates better engagement. (i.e. iCTV QR code should be 400px or larger).
    • Time Displayed: QR code on the ad for as long as possible. (i.e. the entire length of the ad or at least 30 seconds for long form video).
    • Use Black and White Colors: A standard black and white QR code is more recognizable to users and more intuitive for them to scan.
    General

    Served via 728x90 ad call

    Screen Support
    • Tablet
    • Desktop
    Animation

    Autoplay: 15 seconds max

    Back-up Static
    • Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript).
    • 3rd Party served ad tags are responsible for delivering the back-up image experience.
    new format design guideline
    Ad Vendor

    Ads must be site served or served by an approved vendor.

    3rd Party Ad Tags & Trackers

    Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.

    Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.

    For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

    Ad Choices

    Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.

    Ad Policies & Guidelines

    Ads must comply with Global Yahoo Advertising Policies.

    HTML5 Guidelines

    HTML5 ad specifications must follow HTML5 Guidelines.

    SSL Compliance

    Ads & 3rd party vendors must be secure and SSL compliant.

    Creative Submission Timelines

    Refer to Creative Submission Guidelines for ad design & build SLAs.

    Yahoo Homepage - SG

    Yahoo News - SG

    Yahoo Finance - SG

    Yahoo Style - SG

    Yahoo Celebrity - SG

    Yahoo Sports - SG

    Yahoo Homepage - MY

    Yahoo News - MY

    Yahoo Homepage - ID

    Yahoo News - ID

    Yahoo Homepage - PH

    Yahoo News - PH

    Yahoo Homepage - VN

    Yahoo News - VN

    DSP